Elon Musk aims to refit 5m homes with solar roofs
SolarCity is talking up the look and longevity of solar roofing but potential costs pose questions about whether it can succeed where others have failed
Elon Musks solar company has its sights set on replacing 5m rooftops in the US with traditional roofing materials integrated with solar cell technology.
SolarCitys plans, announced last month, to develop traditional roofs made entirely from solar panels are part of a goal to make sustainable homes more aesthetically appealing, convenient, and ultimately affordable to the average homeowner. Its betting that people who need to replace their roofs will be attracted to the companys solar cell option because it wont require additional work or dramatically alter the look of the home.
In an August conference call with investors, company chairman Elon Musk said people are forced to postpone solar adoption when they know a roof replacement is imminent and that there is a huge market segment that is currently inaccessible to SolarCity. He added that the companys solar cell roofing looks way better and lasts far longer than a normal roof.